Callicarpa bodinieri var. giraldii ‘Profusion’ (Beautyberry)

Callicarpa bodinieri var. giraldii ‘Profusion’ (Beautyberry) is one of the best ornamental shrubs for fruit display.

This is a medium-sized deciduous shrub, mainly grown for its fabulous purple berries clusters that grow in the branches.

Common name: Beautyberry
Scientific name: Callicarpa bodinieri var. giraldii 'Profusion'
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Beautyberry flowering occurs in summer where abundant lilac flower clusters attracts butterflies and bees. They are followed by compact clusters of glossy, bright, purple berries in early fall, which remain in the plant after the leaves have fallen and stand out beautifully until early winter.

Several plants need to be grown together to produce good crops (better cross-pollination).

Adding color to the landscape, they feature a magnificent sight in fall and winter.

Callicarpa (Beautyberry) Purple Fruit
Callicarpa (Beautyberry) purple fruit

How to plant

Callicarpa ‘Profusion’ appreciates full sun or partial shade positions in moist but well-drained fertile soils. Flowering and fruits grow better in full sun.
As a suggestion, they should be planted along a path or in the front garden where its autumn beauty can be better appreciated.


Beautyberry can be propagated by softwood cuttings or semi-hardwood cuttings.

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